Hi,
Note: the missing links are down the bottom. :-)
why am I so crazy about email marketing?
let's take a moment to check the numbers:
~ 60% of traffic is from mobile devices
~ 3 out of 4 smartphone users use their phone to check their email
~ email opens on gmail and yahoo = 68% is on mobile devices
~ 7 out of 10 shoppers are likely to make purchases on mobile device because of email marketing
~ 23% of mobile campaigns are opened more than once
~ when opened multiple times, email messages are 65% more likely to generate clicks
~ email value of a mobile subscriber is roughly double that of a desktop subscriber
~ by the end of 2018 80% of emails are expected to be accessed via mobile devices
which means:
1. you can't ignore mobile anymore if you want to make a profit
2. you need a way to make sure you get someone's real mobile email address
proof of results screenshot that I grabbed:
